HIGHEST
GOOD
VENTURES
Purpose-Driven Consulting, Advisory & Ideas
Highest Good Ventures is the idea that the purpose of life — and of work — is to strive toward the highest good. In the tradition of Greek philosophy, the highest good is not wealth, fame, or even success by conventional measures. It is eudaimonia — a flourishing life — achieved through virtuous activity in alignment with reason, sustained over time.
In order to do that, these ventures are grounded by a shared set of values and goals. In a time where it feels like people are increasingly drifting apart — from each other, from the natural world, from spirituality, from a shared truth — it feels more important than ever to build products, services and experiences that bring people back to themselves, back to nature, and back to a sense of purpose.
MISSION
ABOUT KRISTEN BARNETT
Kristen Barnett is a mission-driven entrepreneur and strategist with a track record of building values-led companies in food, media, and tech. Her work has been featured in The New Yorker, Business Insider and EATER.
After studying business at Cornell, she pursued a career in management consulting with The Boston Consulting Group. While there, she suffered extensively with symptoms from chronic Lyme Disease. Finally, in a desperate bid after multiple unsuccessful Western medicine treatments, she pursued alternative medicine and dietary change, encountering profound healing. She left BCG and dedicated her career to a higher calling.
In the years since, she has built multiple companies in the food industry, received a number industry accolades, and exited her first startup, Hungry House.
With Highest Good Ventures, she channels that same strategic creativity toward ventures that align economic potential, integrity, and long-term impact.
WORK WITH KRISTEN
HGV offers advisory and consulting services to a select group of brands and leaders. If you have ideas on how we can work together, please feel free to get in touch below to discuss further.